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Corporate Values
Philosophy We are a dynamic and young company that works hard to satisfy our clients in terms of deadlines, quantities, and quality committed throughout the 365 days of the year, regardless of the seasonality of the purchasing country.
Passion Our team, starting from the field, knows and cares for the product day by day, ensuring that each of the procedures and methodologies is the foundation that identifies our delivery, helping us renew the most demanding quality seals year after year.
Sustainable Responsibility We respect the final consumer, distributor, and supplier, as well as the land and natural resources used efficiently to add value to the entire ecosystem, using less water and energy more efficiently, controlling waste disposal, and utilizing CO2 emissions along with biodegradable packaging is part of our overall efforts.
Innovation We are in one of the best agricultural lands in the world; areas like the eastern plains and valleys allow us to have fertile land rich in minerals. Combined with our constant improvement and innovation in planting, we achieve maximum quality and efficiency in production, along with digital support where we showcase all the processes involved in selecting the finest products for delivery to our end clients.
About Us
- Mission
- Vision
- Objectives and Corporate Values
COLOMBIAN FRUITS PLUS's philosophy is clear: To transform fresh, top-quality fruit into dehydrated fruits to contribute to the health and well-being of the American community.
Promoting a healthy diet is key to fulfilling our legacy; we aim to offer our end customers an efficient product that is part of their daily diet and facilitates the agronomic consumption of our organically transformed products, while also being part of the cooperation between the supply of our farmers and the demand abroad to ensure a fair price for the end customer.
By 2026, COLOMBIAN FRUITS PLUS's most significant challenge is to promote Colombian-origin fruits worldwide, starting with a partner in free trade agreements like the United States, leaving a mark on sustainability from product creation to packaging. As market behaviors evolve, resources and initiatives in agriculture are becoming increasingly limited. We face the significant challenge of raising awareness about the need for a healthy diet amidst a growing scarcity of natural resources in today's world. This leads us to think about an evolution, combining Colombian agricultural tradition with organic production processes. The company's projection and goal are to present dried, frozen, and fresh fruits in the market.
From our origins in the Colombian countryside, we do not only produce to feed; we also do it to inspire our farmers. Through our incentive system, we show a sustainable way of doing business. We promote the balance between passion for what you do and the satisfaction of basic needs for humanity. One of our goals is to maintain top-quality standards through meticulous selection of the best fruits.
